Nass Al Iraq Holding, through its subsidiary Business Empowerment Company (BEC), organized the Iraq Education Exhibition and Conference (IEEX 2023), a landmark national initiative dedicated to transforming and modernizing Iraq’s education ecosystem.

The event was designed as a comprehensive platform that connects education providers, universities, institutions, students, and job seekers, enabling knowledge exchange and fostering collaboration between public and private sectors. IEEX 2023 focused on driving innovation in education systems, digital learning solutions, and academic-industry alignment.

Held at the Baghdad International Fairground in September 2023, the four-day event represented one of the most significant education-focused gatherings in Iraq, bringing together stakeholders from both local and international markets.

Strategic Vision Behind the Event

The initiative aligned with Nass Al Iraq Holding’s broader mission of empowering business ecosystems through digital transformation, innovation, and integrated solutions.

IEEX 2023 was not only an exhibition, but a structured ecosystem designed to:

• Bridge the gap between education and labor market needs

• Support digital transformation in education systems

• Encourage collaboration between academic institutions and private sector organizations

• Enable access to modern learning technologies and platforms

• Create sustainable opportunities for youth development and employment

Key Objectives

• Promote innovation in education methodologies and learning technologies

• Support universities and institutions in adopting digital transformation strategies

• Enhance communication between students, educators, and employers

• Provide a platform for showcasing educational technologies and solutions

• Strengthen Iraq’s position in regional education development initiatives

Our Role & Contributions

As the organizing entity, Nass Al Iraq Holding (via BEC) delivered a fully integrated execution model covering strategic planning, operations, and delivery:

1. Event Strategy & Planning

• Designed the full event structure and experience flow

• Developed the operational framework for multi-stakeholder participation

• Aligned the conference agenda with education sector priorities

2. Conference Management

• Organized keynote sessions, panels, and discussion forums

• Coordinated speakers, moderators, and academic representatives

• Structured thematic sessions focusing on innovation and education reform

3. Exhibition Management

• Managed exhibition spaces for local and international participants

• Facilitated institutional and corporate showcases

• Ensured smooth visitor experience and engagement flow

4. Operations & On-site Execution

• Full on-ground event management at Baghdad International Fairground

• Logistics coordination for exhibitors, guests, and speakers

• Real-time operational supervision throughout the 4-day event

5. Media & Technical Support

• Provided full media coverage coordination

• Supported digital systems and event infrastructure

• Ensured seamless communication and documentation across all activities

Event Impact & Outcomes

IEEX 2023 successfully created a high-impact platform for the education sector in Iraq, contributing to:

• Strengthening collaboration between academia and industry

• Encouraging investment in education technologies

• Expanding exposure for educational institutions and initiatives

• Enhancing awareness of digital transformation in learning environments

Event Statistics

• Participating Countries: +10

• Exhibitors: +50

• Visitors: +8,000

• Speakers: +40

• Panel Discussions: +10

Strategic Alignment with Nass Al Iraq Holding

IEEX 2023 reflects Nass Al Iraq Holding’s integrated ecosystem approach, where specialized subsidiaries work together to deliver end-to-end national-scale solutions across sectors such as:

• Digital Transformation & IT Solutions

• Business Strategy & Development

• Event Management & Logistics

• Education & Institutional Development

This model ensures the delivery of complex national initiatives through a unified framework that combines technology, management, and operational excellence.