Nass Al Iraq Holding, through its subsidiary Business Empowerment Company (BEC), successfully delivered the 56th session of the General Conference of the Association of Arab Universities, hosted in Iraq for the first time. The event brought together representatives from member states, diplomats, and senior officials with the aim of strengthening academic and cultural cooperation across the Arab world.

The conference represented a landmark regional gathering, reinforcing Iraq’s position as a key contributor to higher education development and Arab academic collaboration.

Project Objectives

Strengthen academic and cultural cooperation among Arab universities.

• Position Iraq as a regional hub for higher education dialogue.

• Facilitate knowledge exchange between universities and institutions.

• Support innovation and collaboration in academic development.

• Showcase Iraqi universities and their achievements on a regional stage.

Key Deliverables

Venue Design & Spatial Experience

• Designed the interior setup of Al-Hakim Hall in alignment with the identity of the Association of Arab Universities.

• Developed a formal and cohesive spatial experience suitable for high-level diplomatic and academic gatherings.

• Ensured visual consistency across all event spaces.

Conference Operations & Management

• Managed full operational execution of the conference program.

• Coordinated scheduling, logistics, and flow of sessions.

• Ensured smooth delivery of all official activities and protocols.

Audio, Translation & Technical Systems

• Organized interpretation rooms and multilingual translation services.

• Managed audio systems to support simultaneous interpretation.

• Ensured technical readiness for international participation.

Media & Communication Coverage

• Delivered comprehensive media and press coverage of the event.

• Supported documentation of key sessions, speeches, and activities.

• Coordinated with media teams to ensure professional coverage standards.

Exhibition & Academic Showcase

• Organized an exhibition featuring innovations from Iraqi universities.

• Facilitated participation of academic institutions showcasing research and projects.

• Designed exhibition flow to maximize engagement and visibility.

Design & Print Production

• Delivered all event branding materials and printed assets.

• Ensured consistent visual identity across signage, materials, and communication tools.

• Supported event communication through high-quality design production.

Impact

The 56th General Conference of the Association of Arab Universities marked a significant milestone for Iraq’s academic sector, successfully hosting a major Arab-level event for the first time. It enhanced regional academic cooperation, strengthened Iraq’s diplomatic and educational presence, and provided a platform for meaningful exchange between universities across the Arab world.

Event Statistics

• Participating Countries: +30

• Exhibitors: +100

• Visitors: +3,000

• Speakers: +50

• Panel Discussions: +20